In what is either exciting or very sad news (depending on how you feel about corporate sell-outs), Rap grandpappy SNOOP DOGG has announced he’ll be debuting a new line of clothing and accessories for dogs.

The first assortment in the Snoop Dogg line-up includes a DJ Headset, Boom Box, Dogg Bone and Football, all of which are double stitched and made from durable plush and ballistic fabrics for safe and fun play for dogs. From a Boom Box and Doberman Plush Toy that play bona fide sound clips of Snoop Dogg himself, to a Canvas Bone with a squeaker, Snoop Dogg toys keep dogs and their hip hop loving owners grooving together. Suggested retail prices range from $5.99-$8.99.

The Snoop Dogg clothing assortment from JPI Pets launching on Amazon.com personifies the iconic rapper’s style with a hip hop and urban feel. Styles in the first assortment include a Snoop Dogg doggie Basketball Jersey, animal print Faux Fur Coat and a Doggfather Hoodie Sweatshirt. Suggested retail price range from $12.99-$24.99.

Snoop Dogg says about his new pet products line, “Go get some quick, dogg-gone-it! ‘Cuz Snoop Dogg said so. Bow Wow!”

Umm”¦ I really, really doubt he said that. Ugh.