Just thinking about this makes my vagina hurt.

If you haven’t heard about the G-shot yet, it claims to be “a simple, nonsurgical, physician-administered treatment that can temporarily augment the Grafenburg spot (G-Spot) in sexually active women with normal sexual function”—for about $1,200 per injection (yeah, INJECTION. IN THE VAGINA).

There’s an interesting article about the procedure in the San Francisco Chronicle that addresses both whether or not the shot is actually effective, and some of its implications:

Although patients may feel little discomfort from the procedure, some sexologists and researchers are concerned that the G-Shot could further change the cultural standard of what is good sex. They oppose the medical intervention being sold as a “scientific breakthrough” because it is aimed not at people with clinically diagnosed sexual dysfunctions, but those who want to enhance their sex life.

“The G-Shot capitalizes on this assumed reality,” said Lenore Tiefer, a psychiatrist at the NYU School of Medicine. “In the post-Viagra world there are escalating expectations, based on false and pseudoscientific information. That in itself creates a cultural insecurity around sex.”

And, of course, from David Matlock, the inventor of the shot, “Each procedure I’ve developed was based on the requests from women,” Matlock said. “I didn’t tell them what I wanted to do. I listened to what they wanted.” Uh huh. We want magic vaginas and skinny thighs. Thanks for listening.

Tip o’ the hoo-ha to Salon’s Broadsheet