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Tuesday, June 12, 2007

Books McSweeney’s in is Trouble (Which Winds Up Being Good For You in the Short Term)

Posted by Chas Bowie on Tue, Jun 12 at 12:06 PM

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Most of us here at the office are big fans of McSweeney’s, which is certainly the most important literary magazine and influential publication of our generation. They’ve been around long enough that a lot of people are blase about their existence, but the fact remains that just about every issue they create is simply jaw-dropping. Just the other day a friend of mine gave me a copy of the recent issue in which three bound books latch onto the embossed spine with the help of under-the-cover magnets. Our love for the company extends to their DVD magazine, Wholphin, and their sister mag, the Believer, as well.

But around Christmas last year, their distributor filed for bankruptcy, and as McSweeney’s is reporting, “Due to the intricacies of the settlement, the real hurt didn’t hit right away, but it’s hitting now.” The company lost about $130,000 in the distributor’s bankruptcy, and now they have a serious cash shortage problem.

And as yucky as it sounds—this is very good for you, dear reader, because they’re having an enormous sale and auction in an attempt to recoup some dollars. Books are 30-50% off, subscriptions are discounted, and there’s an auction of original artwork by Chris Ware, David Byrne, Tony Millionaire, and others.

So think about busting out that credit card and treating yourself to some serously cool schwag today. The expense can count as a total guilt-free write-off. After all, you’re just helping an awesome down-and-out organization. Long live McSweeney’s.

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