Simple. It’s when half of City Council goes on holiday, July 4 strikes bang in the middle of the working week, and your news editor emails from vacation, asking “has anybody got a circular saw I could borrow?” We’re doing our best here, but if anybody wants any attention for pretty much any particular cause, you know, “fat girl speaks,” “vegans for Mars,” that kind of thing—now would be a good time: news@portlandmercury.com