So I just pre-ordered Halo 3 on Amazon (mostly so I wouldn’t have to enter an actual videogame store—GameStop gives me the howling fantods). Anyway, I assumed there was going to be a huge marketing push for this game, but I didn’t realize it was branching into fast food. Via Kotaku, behold the Halo 3 meal from Burger King.

That’s 42 ounces of soda. Fuck. (If you have to ask who could possibly drink 42 ounces of anything, then you haven’t been inside a Burger King in a while.)

Also, follow that link for a story from the Wall Street Journal about how Halo 3’s marketing is less like a videogame’s and more like a summer blockbuster’s. I guess it makes sense, considering how insanely huge Halo 2 was, but still. Jesus.

Also by way of Kotaku: A glimpse of the Halo 3 Mountain Dew, which is packed with “Carbonated water, high fructose corn syrup, citric acid, natural flavors, sodium benzoate, gum arabic, caffeine, sodium citrate, yellow 5, glycerol ester of wood rosin, cacium disodium edta, yellow 6, red 40, brominated vegetable oil,” and uh, I don’t know, some Master Chief semen or something. Whether this will make you suck less at Halo, I don’t know. Maybe. I doubt it.