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Monday, September 24, 2007

Food Controltrim Challenge

Posted by Alison Hallett on Mon, Sep 24 at 1:58 PM

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I received a box of brownies in the mail today.

“More than 1,300 journalists across America received “Sweet News” today in a surprise package with over a dozen delicious brownies inside, hand-baked by a professional pastry chef. Their challenge: to see if they can tell which brownies were made with Controltrim, a revolutionary new fat replacement developed by the USDA, available exclusively at LA Weight Loss, that replaces fat and calories, but not flavor. The results of the Contoltrim Challenge will be provided exclusively to participating reporters.”

The text on the box encouraged me to share the brownies around the newsroom, take a survey to see which brownies my colleagues think are “healthier” (the brownies are identical, save that there are yellow stickers on the bottoms of some of them), and report the results back to LA Weight loss.

Surprisingly, the brownies remain untouched. My colleagues here at the Mercury have been dismayingly unwilling to participate in the Control Trim Challenge, and have in fact done nothing but mumble phrases like “anal leakage” and “not your cancerous guinea pig.”

Comments

Update: Matt just ate one.

Update 2: the ones with the healthy stuff in them taste and feel in the mouth like turds. They are completely different from regular brownies.

Chas even tried a bit to "make sure I wasn't being melodramatic" and choked on his bit, too. Literally, first bite. GROSS.

My grandma could have given me that brownie from her deathbed, and I would have spit it into my hand, screaming, "oh christ." Just ask some 8-year-old to make you brownies unsupervised with no recipe or anything, and it'll probably taste pretty close to this brown blob of fake-fat mud.

Isn't this against postal regulations?

Or did the UPS guy/Fed ex guy get just a little jiggy with the brownies first?

It's like Ted Kaczynski meets Betty Crocker.

I just got those brownies, too (I work at a different media company), and I honestly can't taste any difference. One brownie seems less "fluffly" than the other, but there's no difference in taste as far as i can tell.

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