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Portland- and Atlanta-based publishers Top Shelf—they’re the guys who brought you Alan Moore’s Lost Girls and Craig Thompson’s Blankets—made my day yesterday with a grab bag of recent and new graphic novels that they sent over to the office. (My favorite so far is Andy Hartzell’s Fox Bunny Funny.) But the free mailbox treats don’t stop with book editors: They’ve got stuff they want to give you, too. More specifically, the 264-page Top Shelf Sampler, which highlights their 2007 titles. It’s a spiffy book, and way way sweeter than a regular catalog, and they’re offering it free on their website (you pay for shipping—they’re not going to totally go out of business trying to send you this stuff). So maybe their mail campaign worked—I’m now directing people to their website and all, but it’s for free schwag, and who doesn’t like that?
Pretty sure there's no free weed, but thanks for the swag/schwag lesson. Never knew swag was an acronym, and have been using the word schwag incorrectly.
According to Wikipedia and Henry Lawson, the word "swag" is not an acronym. Instead, it's a "backronym" (thought of after the fact). But it's handy to remember Stuff We All Get, as not to spell it "schwag."
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well, if they're really handing out schwag, cool. But since I highly doubt that they are including baggies of crappy pot as a freebie, you should really consider changing it to SWAG - as in Stuff We All Get - which is the correct term here. Schwag is a euphemism for ditch weed, dregs, bottom the barrel loose pot, and definitely not for the free grab bag of goodies you're talking about here.