Prius Fever is the new phenomenon sweeping the country--with Toyota's green model in short supply and gas at $4 a gallon, car dealers are prepared to offer ridiculous terms for a used Prius. Local transportation activist Bob Richardson and his partner bought a new Prius in 2006, when gas was $2.60 a gallon. Thirty months later he is convinced he made the right choice, having just been offered a 1998 Volvo S-70 GLT sedan in mint condition with the works, in a car-for-car exchange.
The first showroom Richardson walked into, a dealer offered $22,000 for the car. But the offers kept getting better and better, he says. Then, the Prius Fever hit Richardson. "It was time to sign on the dotted line, but I got a knot in my stomach. I couldn't do the deal," he says. "I had become emotionally dependent on the car, more so than I could have imagined." So he's keeping the Prius. What would you do?
Get the best of the Mercury each week in your inbox!