From time to time, a random or downright bizarre press release will pop into my e-mail. For instance, one recent press release informed me of a woman who planned to carve a 5,000 pound block of cheddar into a "patriotic themed" sculpture that would feature Wisconsin icons. If you're interested in attending the event, by the way, you'll have to go to Sam's Club in Madison, Wisconsin.

But today, I opened a press release e-mail with an introductory sentence that simply baffled me:

Just Tomatoes, etc.!, a specialty dried fruit and vegetable line from California, has introduced Just Grapes to their long list of all-natural products.

Not tomatoes

Granted, it was early in the morning, and maybe I hadn't had enough caffeine, but I was a little confused. If you are going to name your company "Just" something, why the hell add an "etc" to the name. That implies that you are not, in fact, selling just tomatoes. Then, if you claim to be selling just tomatoes, don't complicate the matter by adding a product called Just Grapes. And why the exclamation point?

It took me awhile before I figured out that Just Tomatoes, etc! sells small containers of freeze dried fruits and vegetables. And you can be guaranteed that when you pick up a package of Just Tomatoes, you are getting only freeze dried tomatoes and not say, a mix of tomatoes and rutabaga. For that, you would need to buy Just Veggies. Okay, I'm still confused.

Anyway, look for Just Grapes on a shelf at your local organic food emporium. And don't expect any tomatoes in the package.