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Thursday, November 13, 2008

Powell's Unveils New "Art Cube" Design

Posted by Sarah Mirk on Thu, Nov 13, 2008 at 11:05 AM

Personally, I've always liked the plain entrance to the World's Greatest Bookstore, but Powell's is in the midst of revamping their Burnside and 10th entryway into an iconic "gateway to the Pearl District." The architect of the redesign (Ernest Munch - who designed Powell's sleek Beaverton and airport outlets) pitched a proposal to the Design Review Commission that would replace the low, one-level exterior with three levels and also construct a 15 foot rotating "Art Cube" on the storefront. Here's how the Daily Journal of Commerce describes the new concept:

If Munch has his way, the new face of Powell's will be cubist. Just over the entrance of the bookstore, Munch has proposed a giant cube suspended over the awning. The approximately 15- to 18-foot cube would be a showcase for art, displaying art on several sides, according to Munch.

Corner_View.jpg

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The front entrance to Powell's would be closed while they redid the facade, but, don't worry, the store itself is going to remain open during construction - you'll just have to use the Couch doors.

This tall, bold entrance would definitely change the whole feel of Powell's. From the front, the famed bookstore is currently so unassuming - people I bring by are always surprised to find the store is so big inside. The design itself is pretty Portland: keeping this world-class bookstore behind a completely unambitious facade. This new front is more glamorous, definitely, Powell's is aiming claim its title.

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Could they space out the floor plan in that front area, while they're at it? I'm pretty sure they have all kinds of cool magazines there, but I can never be bothered to elbow my way in to take a look past the people standing around reading them all cover-to-cover.

Posted by tk. on November 13, 2008 at 12:02 PM | Report this comment

eww. no thanks

Posted by thelastfewdays on November 13, 2008 at 12:03 PM | Report this comment

The art cube idea is great, for advertising $8.99 all you can eat buffets in Vegas.

Posted by Milfalicious on November 13, 2008 at 12:32 PM | Report this comment

DOES NOT WANT.

Posted by Joneser on November 13, 2008 at 12:43 PM | Report this comment

looks like a bank. with a spinning buffet cube.

Posted by Chunty McHutchence on November 13, 2008 at 12:58 PM | Report this comment

And to think I was going to spare Powell's when I built the wall.

Posted by Kyle! on November 13, 2008 at 2:24 PM | Report this comment

That design is downright hideous. It's like architectural cancer, and the "art cube" is the protruding tumor.
I'd like to keep my memories of the old Powell's facade the way it looks right now.
Why can't they leave well enough alone?
I've never heard any complaints about the current design of Powell's. It's a bit of beautiful old simplicity in an area that is being mowed down by new construction and futuristic designs. My question is WHY.
We really don't need any more gentrification and unnecessary change in NW than there already is. Cue the images of tacky dark green and pumpkin orange colored condos, concrete floors, ikea furniture, cone lighting, brushed metal fixtures, and grossly marked up area prices for this trendy "Sleek Faux Industrial Nouveau."
This soulless new trend is bound to crumble long before it's buildings will. The trend is destroying historic Portland, at least the part of it that is still standing. Portland at the moment is known for it's trains, bridges, history, books, it's old brick & mortar buildings and the general nostalgic feeling that it creates for it's inhabitants. So now possibly the most well known building in that area (Powell's) is going to be reviiiiiiiised by some minimalist d-bag that takes the same cold, robotic, starbucks-alike meat factory approach to every project he does.
Nothing is sacred anymore.
Can't some familiar and well loved historic city landmarks be saved the way they are or am I going to suddenly wake up one day soon and not even recognize the old city that I've lived, grew up in, and loved, my whole life?

Posted by coraliza on November 13, 2008 at 7:41 PM | Report this comment

Sigh. It's like we're a bunch of toddlers who'll get bored if the architecture doesn't do stupid tricks. Well with the economy being what it is maybe they'll decide not to spend the money.

Posted by Evanrue on November 13, 2008 at 10:44 PM | Report this comment

while i agree with the sentiments that this design is really quite terrible, the land does belong to Powell's which has the right to do what they want. what does it say about your beloved history when the very institutions that created that history are the ones so willing to abandon it? maybe that history isn't so authentic after all, and we live in an evolving urban environment that continues to change. but boy does that design suck. hire a new architect, Powell's.

Posted by ben on November 14, 2008 at 8:08 AM | Report this comment

Please, please let Powell's know what you think:
miriam.sontz@powells.com

Posted by gorlois on November 21, 2008 at 10:25 AM | Report this comment

Oh, and the store will also be selling H&M clothing alongside books.

Fugly-ass!

Posted by cactusjackassus on November 24, 2008 at 7:22 PM | Report this comment

Powell's Burnside store used to be a car dealership, which explains the long windows in the coffee shop (which, under current building codes, could no longer be built that way on new buildings). But, this new design looks like Powell's is transforming back into a car dealership, where the mag rack will soon host shining rows of brand new scooters and possibly Hummers.

Dear Michael Powell: wtf?

Posted by cactusjackassus on November 24, 2008 at 7:30 PM | Report this comment

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