Last week, our own Ezra Ace Caraeff interviewed local live music promoters to see what they were doing to keep audiences coming to their shows. This article really pricked up the ears of Mercury "Letter of the Week" winner Willie who opined, "WHY DON'T THEY START THE GODDAMN SHOWS EARLIER? JEEZ!" (Obviously this was the nutshell version of what he actually said. Read his full letter!)
DEAR MERCURY—In [Ezra Ace Caraeff]'s piece about recession and the possible effects on the local music industry ["Of Money and Music," Music, Jan 8], not one promoter mentioned the adjustment to their business thinking that would get me out three to four nights a week: starting shows earlier. Let's face it, promoters are missing a big demographic of music lovers who simply can't go out two to four nights a week because shows start too damn late. I wake up at 5 am each morning to go to work. My aging body is steadily losing the fortitude to arrive at a venue at 9 pm, wait around until maybe 10 pm for the openers to begin, and then hope the headliner comes on stage around midnight. Very few promoters advertise a consistent starting time for live music to begin, and rely upon a dependable, yet small demographic of committed folks to support them regardless of lapses in professionalism (starting late, running out of PBR, having shitty service, etc.). I would hope earlier shows would allow venues to concentrate their all-important liquor sales efforts on happy-hour, dinner-time, and pre-midnight sales rather than continue perpetuating the fallacy that the bulk of their sales need to occur from midnight-1:30 am. I went to an AMAZING Saturday night show this past weekend; I paid an $8 cover, bought four drinks, tipped, and purchased $30 worth of merchandise. But when I looked around during the headliner's third (albeit long) song, there were only about two-dozen people still in the venue at 1:20 am. The venues and artists have the opportunity to make a cultural shift that will increase their viability in a crappy economy if they choose to. It would just take time, communication, and some consistency. I, for one, would be more than happy to support them more often, especially during the workweek, should they make that decision.-Willie
So what say YOU, Blogtownies? Does Willie make sense, or should he move to one of those trailer parks for old people? VOTE!!
SHOULD LIVE MUSIC SHOWS START EARLIER? WELL… SHOULD THEY?
As always, put in your extra two cents in the comments below!
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