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Thursday, July 2, 2009

Fashion Cankle Awareness Month

Posted by Marjorie Skinner on Thu, Jul 2, 2009 at 10:17 AM

According to Gold's Gym, July is "Cankle Awareness Month," which besides being an unsubtle ploy to scare people into their gyms, is one of the innumerable symptoms of summertime exercise mania that sweeps through our society every time the sun peeps out. I've just begun one such "bootcamp program," which will stretch over the course of the next two months, involving personalized progress-tracking as well as meal planning and charting and percent body fat-calculating—it's called Recess, and I'll be tracking my progress and sharing the useful insights I hope to gain under the "Fitness" tag over on MOD. In the meantime, back to cankles:

14f2/1246555302-cankles_shoe-300x225.jpg

Gold's actually set up a website specifically to "say no to cankles," which contains free fashion tips for the cankle-afflicted: avoid skinny jeans and ankle straps, and when all else fails, wear really bright colored sneakers and pray that they will simply distract people from staring at your cankles. Thanks, Gold's!

 

Comments (8) RSS

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1
Great, a new way to feel body shame! Thanks, Gold's!
Posted by nickeyrobo on July 2, 2009 at 11:49 AM · Report
2
I wasn't really shopping for a reason to hate Gold's gym, but I guess now I have one.
Posted by Joneser on July 2, 2009 at 1:55 PM · Report
3
Boo, Gold's!
Posted by mel on July 2, 2009 at 2:50 PM · Report
4
The Gold's gym I go to here in the Castro is populated by 99% gay men and me.

You can see how I feel like this campaign is directed at my ankles. Mine personally. Kiala ankles. Kankles.
Posted by kiala on July 2, 2009 at 3:11 PM · Report
5
It would be easier to live with your Kankles than setting your vagina afire. Although I would pay a dollar to see it with a flashlight inserted that alternated between red, whit & blue. Just sayin'.
Posted by ujfoyt on July 2, 2009 at 7:07 PM · Report
6
White, dammit.
Posted by ujfoyt on July 2, 2009 at 7:07 PM · Report
7
My cankle is red, white, & blue. Although the swelling has gone down, so it is more ankle like and not so cankle like right now, but the colors are right. But I'm fairly sure I don't need Golds gym's help on this matter, what I need to do is stay off of it for 6 weeks.
Posted by Matthew D on July 2, 2009 at 7:56 PM · Report
8
NickyRobo,

Maybe you wouldn't have body shame if you were not so fucking fat!!!
Posted by NATASHA!!! on July 12, 2009 at 3:47 AM · Report

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