This Week in the Mercury

Sold Out


Sold Out

Content at the Ace, in Recap

Gary Gygax's <i>Empire of Imagination</i>


Gary Gygax's Empire of Imagination

The History of Dungeons & Dragons—as Seen Through the Eyes of Gary Gygax (And Possibly a Beholder)

Thursday, August 6, 2009

Bullshit Alert! Coke's Hippie-Friendly Bottled Water.

Posted by Sarah Mirk on Thu, Aug 6, 2009 at 11:40 AM

I just flew back and forth across the country and every time I asked for water, the flight attendants handed me one of these bright two-gulp bottles:


The peppy branding made me cringe a little, so I turned over the bottle and read this little statement on the back:


Uh, what? This bottled water company wants me to stand dripping and cold in the shower so that there's still enough water in the world to be drained into millions of totally unsustainable 8.5 ounce plastic bottles? Who would be so cheeky?


Oh geez. What a bizarro green-hungry market we live in these days. Coca Cola is preaching to me about how my showers are wasteful while it's meanwhile trying to get itself out of hot water with environmentalists who criticize their overuse of the world's finite water supply. While Coke is ambitiously aiming to be "water neutral" by 2012, they still extract 1.73 liters of fresh water for every liter of soda they produce. Thanks for putting your eco-friendly tips on the side of a bottle of water distributed on jet planes, Coke!

Comments (6)

Showing 1-6 of 6


Comments are closed.

All contents © Index Newspapers, LLC

115 SW Ash St. Suite 600
Portland, OR 97204

Contact Info | Privacy Policy | Production Guidelines | Terms of Use | Takedown Policy