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Monday, August 10, 2009

Fashion / Portland Portland + Walt Whitman x Wieden + Kennedy = A Creepy Commercial for Levi's

Posted by Marjorie Skinner on Mon, Aug 10, 2009 at 11:12 AM

I'm not sure what to say about this other than, "Oh." Apparently it's part of a national ad campaign, not just regional. You may have seen it on The Twenty before a movie. I'd heard about it, but it's darker than I expected it to be. Anyhow, I thought PDX should see it and know that the advertising world is linking Portland to an "urban savage" motif. You know, just FYI. It's good to know what people's motifs are.

 

Comments (7) RSS

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1
I love that pioneers=Levi's. The ultimate implosion of the hipster aesthetic. Although the hipster aesthetic always was about implosion: Can ironic irony fly? It can sell...I know that much...
Posted by Matt Davis on August 10, 2009 at 11:29 AM · Report
2
Irony aside, running through forests and fields with sticks ablaze sure is safe.
Posted by jacob.s on August 10, 2009 at 11:51 AM · Report
3
Using Whitman to sell Jeans makes my stomach turn. Gross...
Posted by john ryan on August 10, 2009 at 12:20 PM · Report
4
Add this to my giant list of examples of Portland's "free flowing, DIY aesthetic" being coopted into a bougie marketing schtick for transnational capital.
Posted by ambrown on August 10, 2009 at 2:00 PM · Report
5
that sounds like the most obnoxious fucking list ever
Posted by jim on August 10, 2009 at 2:13 PM · Report
6
That's everything I love about American advertising. Specially when it's rooted in something real.
Posted by scrappers on August 10, 2009 at 3:33 PM · Report
7
What exactly is real about this ad? In fact, that's the only thing that creeps me out about it, its utter fakeyness. It wallows in entitlement. Which is such a pisser of a contrast with Whitman, who took nothing for granted.
Posted by Convoy on August 11, 2009 at 10:12 AM · Report

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