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Wednesday, September 16, 2009

Burgerville Cycle-thru

Posted by Patrick Alan Coleman on Wed, Sep 16, 2009 at 12:08 PM

Burgerville-drive-thru.jpg

Let me ask you hard-core cyclists out there a couple questions. 1) Is your desire for fast food really strong enough to have forced Burgerville to change their drive-thru policy? 2) Isn’t it difficult to bike with a combo meal?

I ask because I'm not a cyclist (my ride is too slow and uncomfortable), and also because Burgerville has indeed changed their drive-thru policy to accommodate patrons on two wheels—a change they’ll be celebrating this Thursday from 2 pm to 4 pm at their Hawthorne location with free blackberry smoothies (contingent on bikers purchasing a menu item of equal or greater value).

There was a bit of hubbub early last month when bicycling mother Sarah Gilbert was denied service at the Burgerville drive-thru on Powell Blvd. The incident, widely tweeted and aggressively re-tweeted, prompted protests that flooded the offending location with burger-loving bicyclists. In response Burgerville announced that all of its locations would be opened to cyclists, and have even taken to calling the drive-thru a “cycle-thru.” Signs posted at the Hawthorne store, and other popular bikey locations, warn drivers of cyclists in the drive-thru lane.

While this is a nice victory for cyclists, and has reaffirmed my fondness for the local fast-food chain, I will refer back to my two questions.

Maybe I’m being naïve (no, actually I’m certain I’m being naïve) but I always thought cyclists were on the whole a health-conscious bunch. While I’m sure Burgerville’s goodies are healthier than the crap being shoveled into bags at the clown’s place, I still wonder how many cyclists will be taking advantage of the new policy. I’ll admit cyclists probably burn more calories than I normally do sitting on my ass all day. I suppose it’s better for cyclists to eat a Tillamook bacon cheeseburger than it is for me to eat one.

But that brings me to my second question. If you don’t have a basket, how will you be carrying away your Burgerville bounty, and will attempts to juggle seasonal shake, combo meal, and proper hand signals lead to certain safety issues? Obviously a basket is the best course of action here—shoulder bags will only crush your meal, and trying to hold your bag and steer seems like a dubious practice (especially as the grease begins to soak through the paper). I wonder if the bike-thru will lead to certain bicycle accessory innovation or prompt Burgerville to create branded products for cyclists? I can see it now… Bags with hooks to hang off your frame (Will Radik’s idea)… Burgerville shake holders, designed to keep a large shake upright… Burgerville messenger bags with a reinforced combo-meal pocket area to keep your burger from being squished.

Until that day comes, Blogtownies, I’d like to know if you plan to avail yourself of the “new” Burgerville cycle-thrus, and how you plan on carrying all that delicious fast-food.

Comments (19) RSS

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Yeah, I'm not sure how many of us are going to actually avail ourselves of the convenience of the Burgerville drive through. This is what we like to spend our annoyingly shrill "political capital" on, apparently.

Personally, I'm holding out for the Cyclist Umbrage Campaign 2009 to target those damned currently-drive-through-only carwashes.

Posted by Commenty Colin on September 16, 2009 at 12:15 PM | Report this comment

I don't know about combo meals, but, their milkshakes fit perfectly in my water bottle cage.

Posted by Matthew D on September 16, 2009 at 12:18 PM | Report this comment

It's not about the burgers Patrick - it's about whining until you get your way. Otherwise known in Portland as "cycling"

Posted by D on September 16, 2009 at 12:28 PM | Report this comment

More and more people are riding bikes because they are just a fun, cheap, and easy way to get around Portland. Some are health nuts. Others, like me, enjoy Burgerville's Bacon Tillamook Burger and ALWAYS order it with fries and a shake.

You already answered your second question. I have a basket. Lots of people would just throw it in their bag, though and let things get squished.

The big problem bicyclists have with drive-thrus is that they're frequently open later than the "dining rooms" of fast food places. This is when I most frequently end up at drive thrus -- when it's my only option. I don't know how many times I've stood by the "Order Here" box and offered the next person to drive up some cash with which to buy me a meal. It's a fun human interaction, but when it's midnight and you're starving, it just seems really stupid.

Bravo, Burgerville, for doing the obvious.

Posted by Carl on September 16, 2009 at 12:31 PM | Report this comment

Who "forced" Burgerville to change their policy?

Posted by Jesus Fucking Christ on September 16, 2009 at 12:34 PM | Report this comment

Eh, combo meals are just an excuse to make you pay for sugar water.

Posted by tk. on September 16, 2009 at 12:47 PM | Report this comment

Imagine the indignant twitter campaign when a cyclist gets flattened by an oblivious driver.

Posted by atomic on September 16, 2009 at 12:57 PM | Report this comment

I'm a cyclist and I don't see any reason to ever take my bike through the Burgerville drive-thru. I'll just go inside and eat. And I can lock my bike up in about 15 seconds. That's shorter than the usual wait for the three cars in front of you to place their order, just walk your ass inside and order at the counter.

I don't see why this is even news. I think the next news story is going to be a cyclist fatality in a Burgerville drive-thru line. Then we'll see who's laughing (no one, because cyclist fatalities aren't funny).

Posted by Graham on September 16, 2009 at 12:58 PM | Report this comment

What reason is there for NOT allowing bicycles in a drive-thru? I really can't think of one.

Posted by Suburban Porn King on September 16, 2009 at 12:59 PM | Report this comment

All it needs is for them to put their food in a bag that has a handle, then you can hang it off the handlebar until you get wherever you're going. Problem solved.

"All cyclists are health-conscious" is right up there with "All cyclists break the law" and "No drivers ever break the law" in terms of unjustified asinine generalizations.

Posted by Stu on September 16, 2009 at 1:08 PM | Report this comment

Psh, whatevs. Ordering inside is always faster than drive-thru at B-ville, plus sometimes you can get a balloon.

Posted by Joneser on September 16, 2009 at 1:25 PM | Report this comment

Porn King's on it. Why NOT serve bikes? Taco Bell employees like to say, "safety" and leave it at that.

As publicity stunts go, this was a pretty cheap and obvious one for Burgerville. Who cares if very few people actually take 'em up on the deal, it gets their name all over the news!

Posted by Carl on September 16, 2009 at 1:42 PM | Report this comment

Complaining about not being able to take your bike through a fast food drive-through is on par with complaining about not being able to cycle through a car wash. On the list of transgressions against humanity, it ranks much, much lower than non-fat mayo or mainstream country music.

Posted by The Guilty Carnivore on September 16, 2009 at 2:28 PM | Report this comment

Why shouldn't I be able to ride up to the drive through window on my bike? What's the harm of it? Why would any business in their right minds wish to segregate their customers? I have a basket on my bike. I roll up to the drive through, place my order, pay Burgerville, food goes in the basket, I ride away, everyone's happy. Isn't America a great place?

Posted by nuovorecord on September 16, 2009 at 3:24 PM | Report this comment

The main issue here is that many fast food places *only* have the drive thru window open late at night. If you want a taco from Taco Bell at 4am, you need a motorized vehicle, they will not sell you food without one.

I'm not a health nut, but I like to watch what I eat, know where it comes from, and eat local, sustainable foods whenever possible. This is why I eat burgers from Burgerville and McMenamin's.

Anyone who rides a bicycle, moped, or motorcycle usually carries around a bag of some sort, a backpack or purse or shoulder bag or whatever you want to call it. Many also have panniers and/or baskets. This is where said food items would be stowed until which time you dig in.

Posted by Andy Mesa on September 16, 2009 at 3:36 PM | Report this comment

Personally, I agree with the folks who prefer to go inside. The only time that the "no-bike" policy has ever gotten me was when I was working nights, I wanted to get something to eat, and every last restaurant in the area was shut down except for the drive-in. Considering that the policy with most was dependent upon the manager on duty and whether s/he had an anal sphincter tight enough to form diamonds, I'd either get a meal or go to the next drive-through. Usually within a month, the hardass had been fragged by the staff and/or corporate, and the new manager was usually ridiculously friendly to bicyclists.

As for carrying food home, that's what a backpack or panniers are for. Of course, there's a lot to be said about just taking a standard cloth bag, slinging about two or three wraps of the handles around the left handlebar, and bugging out. It's a problem with carrying drinks, but as one previous commenter noted, the bottle rack works just fine. (He says, as someone who bikes about 20 miles per day and still has insane cravings for Burger King at 3 in the morning.)

Posted by Texas Triffid Ranch on September 16, 2009 at 5:18 PM | Report this comment

i never understood why people can't walk/bike through the drive thru. if the dining area is open, then i have no problem going in and getting my order to go, it just doesn't work when it's late and the dining room is closed.

almost everyone likes junk food and bicyclists are no exception. sometimes you want some french fries and burgerville might be the only place you can go.

Posted by charliebear on September 16, 2009 at 6:05 PM | Report this comment

My wife and I went through the "bike thru" at BV a few weeks ago. Didn't feel like locking up and going inside on such a nice day. We got a blackberry lemonade and it was fabulous. I put it in my cupholder and enjoyed it at a park in Ladds Addition. Thanks BV!
There are no logical reasons to force me to go inside to order.

Posted by johnny rotten on September 16, 2009 at 11:06 PM | Report this comment

Why don't they offer access for our physically-challenged residents in wheelchairs? It would be simple to build a ramp to accommodate them.

Posted by real_life on September 17, 2009 at 3:16 PM | Report this comment

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