So I have a vague suspicion that those selling this film are trying to make it look just a teensy bit epic. This trailer is about as subtle as shouting "HOLY SHIT NEW JAMES CAMERON IT'S SO INSANE IT'S GONNA MAKE YOUR DICK EXPLODE ARE YOU READY HELL YES YOU'RE READY!!! PANDORAAAAAAAAH!!!!" (Which is a good thing, as far as I can tell; so far, the marketing department at Fox hasn't seemed to know what he hell to do with Avatar, but at least now they're trying to convey the sense that it's a Big Deal.)
Get the best of the Mercury each week in your inbox!