THAT IS SOME NICE PIE: Infographics with an ulterior motive.
  • THAT IS SOME NICE PIE: Infographics with an ulterior motive.

The debate over Measures 66 and 67 has seen its share of masquerading hijinks over the past few months (see Tillamook dairy farmers and fake ballots). But most of the fakery has been coming from the opposition campaign.

So it's interesting that a recent "Voter Information" brochure mailed out by Yes group Our Oregon appears to present itself as impartial. It contains nothing but factual information, and does not tell people how to vote. But it's coming from the people behind the Vote Yes campaign. A line of print below the address area describes Our Oregon as "a non-profit, non-partisan organization."

One of the finer points of the mailing stacks up supporters of Yes and No votes. In the Yes column are the AARP, Children First for Oregon, the Oregon Education Association, and others. In the No column: auto dealers, bankers, financial services, forest industries and petroleum interests. And who's going to choose them over The Children?

Scott Moore, spokesman for Our Oregon and Yes for Oregon, admits that the mailing is designed to sway voters. "I think it's pretty obvious that it's from a campaign," he said. "There is a subset of people who respond better to stuff that’s not flashy."

He noted the distinction between his group's crisp, bright-white brochure and the newsprint voters' guide from the Secretary of State. And he said that given the tactics employed by the other guys, including TV ads that are both misleading and incorrect, the facts alone will work in his favor.