I've known for some time that Burgerville was implementing a program to print nutritional information receipts, but given the program was only being tested in a select few franchises, I hadn't seen it in action. That was until the week before last when a gnawing hunger brought on by too much whiskey steered me into the Burgerville Drive-Thru on NE MLK (my sober wife was driving).
I didn't pay much attention to the receipt until I fished it out of my pocket a few days later. At first I chuckled at the earnestness of the so-called Nutricate system—a not-so-clever portmanteau of education and nutrition. Then, I saw the totals.
My heart, suddenly aware of the fat it was pumping through my system, physically slowed. Holy shit. I'd eaten a burger and fries (no drink) and in the ten minutes it took to get from Burgerville to my home, I'd consumed over half of my recommended daily allowance of calories, and 95% of my suggested fat intake. Wow.
A little box below the nutritional information suggested next time I ask for my burger sans mayo in order to save 100 calories and 11 grams of fat. Which is like someone suggesting you duck after they've already hit you in the face with a 2x4.
In the end, I guess the receipt shook the wrong-headed idea I'd developed that a bacon cheddar cheeseburger was somehow better for you if it came from Burgerville. (DUH! I know...) But I'm not sure if it will change my ordering habits, aside from going there way less often than I currently do. Which is, not very often. It's also interesting to be reminded of just how cheap those calories are. Half your daily intake for $6.98. Not bad.
Soooo, Blogtownies? Do you think this kind of receipt-based nutritional guide will change your habits? How does it make you feel? Don't hold back.
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