This Week in the Mercury
Thursday, February 18, 2010
Fashion / Games Clothing for Gamers
Posted by Marjorie Skinner on Thu, Feb 18, 2010 at 2:02 PM
A new line of graphic t-shirts is rolling out in Portland next week, aimed specifically at people into videogames. It's not another Pac-Man t-shirt or a pair of sneakers that looks like a Nintendo machine, though. It's a "lifestyle brand." These things always beg the question, "Is that really necessary?" Especially when it has the words "clothing for gamers" actually written out right on the shirt. But I don't mess too much in either t-shirt or gamer cultures, so maybe this is going to be your new essential. Maybe you're starving for attention from the lifestyle brand sector.
Click here for more info and a brief Q&A with the man behind The 52, the "only NW apparel line of its kind."
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