The copy on all three ads reads, "Smoking means being a slave to tobacco.” The campaign—which features two boys and a girl—equates smoking with sucking off creepy old men, i.e. the cigarette company suits enriched by young smokers. Some folks think the ads are sexist (despite the two-boys-to-one-girl ratio), you could argue that they're homophobic (because what could be worse than giving head to a dude?), some think the campaign glamorizes underage sex, and some think the campaign unfairly stigmatizes oral sex.

"The message here is that tobacco is a form of submission," said a spokesperson for the agency that created the campaign. "In the popular imagination, oral sex is the perfect symbol of submission."

But someone needs to let the French know that The Onion beat them to it...