Writer Eric Burkett breaks it down:

Food is so many things: it is vital to life, it is a source of nourishment and of pleasure as well as an outlet for creativity. It fosters cultural identity and comforts those far from home. But no matter how ethical it may be, or how many antioxidants it contains, it will not save us. When we season our food with dogma and self-righteousness, we give it an unhealthy power over our ability to rationally consider its already vital place in our lives. If what you eat has become your religion, take care to serve up your message peacefully and palatably.

Because it’s just food.

I say, "Amen" to that. What do you say? Full article from Grist.org is here. (link via Slashfood)