Update, March 11, 3:04pm: Here's a link to the show.

Original post: I'll be on Betsy Richter's @redoingmedia show tomorrow at 1pm on pdx.fm talking about efforts—which I first reported on last November—to get a nonprofit media model going here in Portland.

Over recent weeks I've been asking those involved in a "nonprofit media incubator" whether they might actually get something off the ground in the next, you know, decade. I even bet a couple of them $10 that they couldn't have a story up by August, and Tweeted this, when they told me the "incubator" isn't about stories, but herding cats, or some such:

Since then, I heard that quote eerily echoed by Rupert Murdoch in a series of Australian lectures he delivered in the 1990s. “Whingeing about technology will get you nowhere," he said. "The more serious challenge is the complacency and condescension that festers in the heart of most newsrooms.”

Or in this case, of course, in most efforts to get a non-profit media model off the ground in Portland. For the time being it seems to me that the prospect of a paycheck—of generating and capturing some kind of value from one's journalistic efforts—is the greatest motivator in this business. Anyway, all of this will be up for discussion on the air tomorrow at 1. So I hope you tune in and Tw-engage with your questions to #wmtm ("we make the media") or @redoingmedia.