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Tuesday, April 20, 2010

OR Bars May Utter Forbidden Words: Happy Hour.

Posted by Sarah Mirk on Tue, Apr 20, 2010 at 10:32 AM

01181happy-hour-posters2.jpg
Last week the Oregon Liquor Control Commission (OLCC) inched toward a more rational future, throwing out its ban on happy hour advertising. The commission has discussed the small change for months and last Thursday ruled that, yes, bars and restaurants in Oregon may now be allowed to advertise outside their business that they have a happy hour.

The OLCC says that enforcing the happy ban was impossible, especially when bars could be advertising their sales on Twitter or their own websites which the OLCC investigators don't have time to check constantly. The agency wound up enforcing the rule sporadically.

But, with typical bureaucratic finesse, the OLCC has kept the rules complicated:

In an effort to help prevent price wars on alcoholic beverages to be consumed on the premises, the rule prohibits advertising both the time period (i.e.: 3-6 p.m.) and a price or discount (i.e. $2 pints or 25% off) in the same advertisement.

Oh well. If you have one of those iPhones, there's always Cocktail Compass.

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