From the press release:
Kevin will appear in September's Veronica #202, in a story called "Isn't it Bromantic?" Kevin Keller is the new hunk in town and Veronica just has to have him. After Kevin defeats Jughead in a burger-eating contest at Pop's Chocklit Shoppe, she desperately latches onto him. Mayhem and hilarity ensue as Kevin desperately attempts to let Veronica down easy and her flirtations only become increasingly persistent.
This is BIG news, people! No more will Archie clandestinely beat off guys at the beach to "win Betty's favor," 'cause now Kevin Keller can openly do it, as the first gay character in the Archieverse. I'm not sure how Jughead will feel about this (warm and funny?), but it's got me wondering about Kevin's future. He's pretty much the only gay man in town, so who's he going to get with? Where are the popular gay hangouts in Riverdale? Who will win in the bid to be Kevin's BFF: Betty or Veronica, or will it be Jughead or Archie? Will they do fashion spreads for Kevin like they do for the ladies? Who's he going to take to the prom? How come his hair is so nice, and Archie's still looks like it's a tic-tac-toe board? This really better up the ante for fanfic.