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Tuesday, June 15, 2010

Check Out the First Video from DumbDumb

Posted by Ned Lannamann on Tue, Jun 15, 2010 at 2:37 PM

Check out the first new video from DumbDumb, the new video humor website from former Arrested Development co-stars Jason Bateman and Will Arnett. DumbDumb differs from other humor websites like College Humor or Funny or Die in that it's a "sponsor-driven advertising and production company." In other words, the short films are actually advertisements for their sponsors (the first video, "The Prom Date," above, is sponsored by Orbit gum). Here's the description of the enterprise from the DumbDumb website:
DumbDumb is a comedy enterprise led by Will Arnett and Jason Bateman. The twosome will create commercials along with short and long form programming for distribution across all platforms. For the new endeavor, DumbDumb will utilize web production, development, and marketing expertise from, whose original content creations have been viewed over 800 million times. DumbDumb will create and produce digital content matching not only a brand's personality and marketing objectives but Arnett and Bateman's well-known comedic tone as well.
Also, check out this interview with Bateman and collaborator Ricky Van Veen over on paidContent for an explanation of what they hope to do. Or, just watch the video/commercial above. It's funny, and that's primarily the idea. More to come on DumbDumb.


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