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Tuesday, September 21, 2010

How to Maintain A Successful Fashion Line in Portland, OR

Posted by Marjorie Skinner on Tue, Sep 21, 2010 at 5:20 PM

One hopes the lesson plan Kimberly Dawson use for her PCC class, "Business/Marketing Planning for Apparel Product Development" doesn't include sections titled "How to Move to New York" or "How to Get Selected for Project Runway." But, I doubt it. Dawson's a marketing consultant with a thing for indie fashion, advising both Portland Fashion Synergy and the group contemplating a fashion "incubator" in downtown Portland. She's also writing a white paper that "proposes a strategy for creating a thriving independent fashion economy in Portland." In other words, she's one of the good guys. The class is relatively new; this fall is the third class session, and features an impressive lineup of visiting designers representing a mix of business models, including venerable names like Liza Rietz, Elizabeth Dye, and John Blasioli. Class starts on the 28th (register here), so spread the word to all the aspiring design entrepreneurs in your life.

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