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Wednesday, January 5, 2011

Poll New Starbucks Logo: CONDEMN OR ALLOW??

Posted by Wm.™ Steven Humphrey on Wed, Jan 5, 2011 at 1:13 PM

Apparently Starbucks did not learn anything from the great GAP logo debacle of 2010, and decided to change their branding anyway (sans their name). Regardless, here it is:

d90e4a46265b4a3f949382332ba907d0.jpg
  • via MSNBC

So what do you say this time, internetters?
NEW STARBUCKS LOGO: CONDEMN OR ALLOW??

As always your in-depth critique of Starbucks, advertising, coffee, and design is welcome in the comments.

 

Comments (20) RSS

Oldest First Unregistered On Registered On Add a comment
1
This is a clear evolution and refinement of their logo going back 40 years. I sort of think it's stupid to remove the name of the company from the logo, but I'm sure that'll allow them better branding in the international arena.
Posted by Graham on January 5, 2011 at 1:27 PM · Report
2
They should bring back the nipples.
Posted by MrPDX on January 5, 2011 at 2:05 PM · Report
3
Uhm, who gives a shit?
Posted by DamosA on January 5, 2011 at 2:27 PM · Report
4
Rare sentiment, but here goes:

Complete agreement with DamosA.
Posted by Commenty Colin on January 5, 2011 at 2:31 PM · Report
5
I m with both DamosA and Commenty Colin. I really can't be bothered to give a shit about this.

That said, it looks like the flag of an imaginary obscure island nation.
Posted by JakeM on January 5, 2011 at 2:57 PM · Report
6
@DamosA,CC,JakeM: You all obviously cared enough to comment.
Posted by Graham on January 5, 2011 at 3:06 PM · Report
7
ENHANCE!

http://www.youtube.com/watch?v=v8w3fhYy6w4
Posted by tk. on January 5, 2011 at 3:19 PM · Report
8
I'm just commenting to say I don't care if you, like, comment or not. Pshht.
Posted by Wm. Steven Humphrey on January 5, 2011 at 3:44 PM · Report
9
I don't care if I'm commenting right now.
Posted by kiala on January 5, 2011 at 4:01 PM · Report
10
I like it because they've done away with all the words. Words suck.
Posted by dmitrir on January 5, 2011 at 4:14 PM · Report
11
Does this mean Starbucks is a secret bar now and the Oregonian will do a front-page article about it?
Posted by ($8239f8h248cerfehjf23@&*@ebdjhb23f237OCDBO#BD*(# on January 5, 2011 at 4:47 PM · Report
12
Now we'll NEVER know whether she has a vagina or not.
Posted by Todd Mecklem on January 5, 2011 at 7:27 PM · Report
13
@Todd: It's plainly evident, from the first two logos, that she does not. Unless it's around back...

From a graphic designer/illustrator's perspective, I don't quite understand the logic in abandoning the previous logo for the new one. The previous one is iconic, immediately recognizable, visually well-balanced and very legible. The new one, while still recognizable to most of the western world within the context of Starbucks' branding, seems a little abstract. And I agree with Graham; removing the company name from the logo is just retarded.
Posted by Tommy on January 5, 2011 at 9:23 PM · Report
14
@Tommy: Lift the scales from your eyes, or from the--ah, forget it.
Posted by Todd Mecklem on January 5, 2011 at 9:29 PM · Report
15
That illustrated history seems like a really great visual metaphor for the continual dumbing-down of everything. In thirty more years, the logo will be just an amorphous green dot.
Posted by salmonpatty on January 5, 2011 at 9:30 PM · Report
16
Yes, salmonpatty, but the handjobs will be worth it...
Posted by spudboy on January 5, 2011 at 9:42 PM · Report
17
I like it. The only thing that could have been better would have been for them to revert back to their first logo, but that might have been a little too crazy.
Posted by Graffiacane on January 5, 2011 at 11:54 PM · Report
18
http://livedoor.2.blogimg.jp/boku2ch/imgs/…
Posted by RO on January 6, 2011 at 6:45 AM · Report
19
Yeah, all snark aside (which is very tough for me) it's not too bad, as global corporate logos go.
Posted by Todd Mecklem on January 6, 2011 at 6:53 AM · Report
20
@RO: Nice! Here's a similar Firefox logo:

http://www.loneleeplanet.com/blogs/lonelee…
Posted by Todd Mecklem on January 6, 2011 at 6:59 AM · Report

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