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Monday, March 7, 2011

Pork Rebranding

Posted by Tony Perez on Mon, Mar 7, 2011 at 10:13 AM


From NPR:

"The Other White Meat" has another slogan. The National Pork Board on Friday replaced the decades-old ad campaign with a new message: "Pork: Be Inspired."

It's tough to beat that specificity. I would have gone with something more obvious, like "Pork: Dance Like No One Is Watching." Or "Pork: Friendship Is Magic." Or "Pork: Wear Sunscreen." But that's why I don't pull in the big advertising dollars. What pithy phrases would you use to sell animal flesh?

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