This Week in the Mercury

Too Legit to Quit

Theater

Too Legit to Quit

Comedian Jim Jefferies Rises Above Cancellation


Credit Due

Music

Credit Due

Girlschool Still Rule, Boys Still Drool



Monday, March 7, 2011

Pork Rebranding

Posted by Tony Perez on Mon, Mar 7, 2011 at 10:13 AM

charlottes_web.jpg

From NPR:

"The Other White Meat" has another slogan. The National Pork Board on Friday replaced the decades-old ad campaign with a new message: "Pork: Be Inspired."

It's tough to beat that specificity. I would have gone with something more obvious, like "Pork: Dance Like No One Is Watching." Or "Pork: Friendship Is Magic." Or "Pork: Wear Sunscreen." But that's why I don't pull in the big advertising dollars. What pithy phrases would you use to sell animal flesh?

More on Food

Comments (29)

Showing 1-29 of 29

 
Subscribe to this thread:
Showing 1-29 of 29

Comments are closed.

All contents © Index Newspapers, LLC

115 SW Ash St. Suite 600
Portland, OR 97204

Contact Info | Privacy Policy | Production Guidelines | Terms of Use | Takedown Policy