This Week in the Mercury
Tuesday, March 15, 2011
Film Netflix Ventures Into Original Programming; David Fincher and Kevin Spacey Tag Along
Posted by Erik Henriksen on Tue, Mar 15, 2011 at 3:47 PM
It was only a matter of time. Via Deadline:
Video streaming juggernaut Netflix is becoming an original series player. In what is probably the biggest gamble in its 14-year history, I hear Netflix has outbid several major cable networks, including HBO and AMC, for Media Rights Capital's drama series House of Cards, executive produced and directed by David Fincher and exec produced by and starring Kevin Spacey.Negotiations are still going on, but I hear Netflix landed the drama project by offering a staggering commitment of two seasons, or 26 episodes. Given that the price tag for a high-end drama is in the $4 million-$6 million an episode range and that a launch of a big original series commands tens of millions of dollars for promotion, the deal is believed to be worth more than $100 million.
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