As we all know, the US Postal Service is on financially shaky ground. But have no fear, a plan is in the works.
USPS is running TV and radio commercials nationwide trying to hook businesses into promoting their services via standard mail. Sound familiar? Okay. So it's junk mail. But, according to the Wall Street Journal, the USPS is taking a new stab at the dreaded form of snail mail.
"What we want to do is to make standard mail more interesting for customers so we can grow the total volume," Postmaster General Patrick Donahoe said in an interview with the WSJ. "We don't call it junk mail—it's a lucrative avenue for anyone who wants to reach customers."
Turns out that since the 80s, junk mail has grown as a percentage of all mail. All other forms of mail (standard, first-class) has faced a steady decline. However, junk, or advertising, mail revenue still falls far below its competitors. In the 2010 fiscal year, first-class mail accounted for 50 percent, or $34 billion, of the postal service's total revenue while advertising mail had higher volumes but brought in $17.3 billion, or only 26 percent of total revenue.
I'm interested in how many businesses will catch on to this promotion. At the end of the day, junk mail is junk mail. But if it can save the Postal Service, I'm on board.
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