This Week in the Mercury
Tuesday, December 6, 2011
Science! / Fashion / Ethics Model Watch: Digital Bodies and Maimings
Posted by Marjorie Skinner on Tue, Dec 6, 2011 at 3:14 PM
The latest hoopla in the wild and woolly world of fashion models is that H&M got "busted" Photoshopping actual, alive models' faces onto what are basically digital mannequins:
Other than the fact that the fake apparently only has one pose, there's no way I would notice this, and I'm not sure it matters that much. This looks like the figure of any other real model you'd find modeling lingerie in this context, and as such it doesn't strike me as particularly any more or less fair to the rest of the women in the world than the selective ideal and liberal use of Photoshopping that has already become standard. As for the chain, H&M's argument seems to be that its use of the digi-dolls is for the sake of the clothing, as in the clarity (and consistency?) with which you can see it while shopping online. At least that's how I interpret this quote from H&M press spokesperson Håcan Andersson: "This is not about ideals or to show off a perfect body, we do this to demonstrate an item of clothing. This is done for all clothing, not just for underwear, both male and female clothing.”
In other, far more disturbing model news, American model Lauren Scruggs walked into the propeller of a plane, losing a hand, slicing a shoulder, and potentially losing sight in her left eye.
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