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Wednesday, January 11, 2012

Film Some Important Thoughts Re: Universal Pictures' Logo

Posted by Erik Henriksen on Wed, Jan 11, 2012 at 3:29 PM

Because I am the sort of person who has a favorite movie studio logo, and because my favorite movie studio logo happens to be Universal's, specifically the one used from 1963-1990, I'll note that Universal's new version of their logo—

universal.jpeg

—is significantly better than their cheap-looking last one, but not nearly as good as the ones they had from 1963-1996. Also, the Scott Pilgrim one deserves some sort of special mention. And! I really wish this new one didn't say "Comcast" on it, as now every time I see it I will just think about how I haven't paid this month's internet bill yet.

And now you know how I feel about that. FYI, I am also available to discuss my deeply held beliefs regarding the various logos of Burger King and the Portland Mercury, as well as those of the Marvel, Dark Horse, and DC comics companies. I have absolutely no art, design, or art design experience whatsoever.

 

Comments (11) RSS

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1
I like this logo. I think it looks really handsome. But I have a lot of fond memories of the pre-1996 version.
Posted by Fruit Cup on January 11, 2012 at 3:34 PM · Report
2
Erik, did you post this just so Frank Cassano would have something to write about on Friday?
Posted by dmitrir on January 11, 2012 at 3:35 PM · Report
3
I see J. J. Abrams designed the new logo.

I'm rather fond of the 1936-47 version. The '47-63 one is awful, though.
Posted by tk. on January 11, 2012 at 3:45 PM · Report
4
IT REALLY OFFENDS ME THAT THEY CALL THE SCOTT PILGRIM OPENING AN "8 BIT OPENING" AS IT'S OBVIOUSLY OF AT LEAST 16 BIT GRAPHICAL FIDELITY; POSSIBLY EVEN OF FIRST GENERATION PSX QUALITY.
Posted by Graham on January 11, 2012 at 3:56 PM · Report
5
Any logo wwith the name Comcast in it is enough to make me upchuck.
Posted by ujfoyt on January 11, 2012 at 3:57 PM · Report
6
Only thing missing is for the logo to explode like Alderaan did in Star Wars. And of course I mean blow up in that overly exaggerated way like it did in the Special Edition.
Posted by stevethefirst on January 11, 2012 at 3:57 PM · Report
7
COMCAST IS XFINITY
Posted by eldepeche on January 11, 2012 at 4:10 PM · Report
8
Same shit, different century.
Posted by Marq on January 11, 2012 at 4:28 PM · Report
9
Fuck covering everything in the movies with blue light and lens flares. Universal should have spent the time and effort getting more of their catalog titles into print in some form. They have a better than average year lined up in honor of their centennial, but it still leaves a lot to be desired for a studio with so many resources.
Posted by geyser on January 11, 2012 at 4:35 PM · Report
10
The newest one looks a little too slick for my taste, but I don't find it at all offensive. I'm a big fan of the gaudy-as-hell 1936-1947 logo. I'd love to see that thing revived for an especially ostentatious opening credits sequence.
Posted by The Right Reverend Rocktimus Prime on January 11, 2012 at 5:06 PM · Report
11
I like the one with the airplane. George Romero used it at the start of Land of the Dead
Posted by iceprez on January 11, 2012 at 6:14 PM · Report

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