"The Care Bears are not just a piece of the pop culture fabric, but their messages of caring and sharing are as relevant today as they were when the property was first introduced," said Gabrielle Oliff, marketing director for American Greetings Properties.
"For us, TV is the anchor," Oliff said. "We look at every consumer touchpoint we can create for the brand. From TV comes DVD, consumer products, publishing and a huge presence online. Entertainment really helps kids learn how to play with the toys."