“We really believed in Nickelodeon, and at the time it was designed to be the ‘anti-Disney,’” McRobb said. “Disney was about a certain way of looking at childhood and Nickelodeon was about trying to capture what was a little more real about being a kid. And so we felt fiercely proud of that identity, especially in the promo department. That analogy of a ‘collective,’ of independently-minded creative people banding together to do something that was subversive — that’s where, for me, it was the most powerful."
Read the rest here (because it's great), and refresh your memory with the Pete & Pete theme performed by Polaris.
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