Well, I guess it's not technically viral marketing, since it says right on the page it's "a TEDTalk from the future as envisioned by Prometheus director Ridley Scott," but still: Here's a clever bit of marketing disguised as a talk from TED in the year 2023, featuring Peter Weyland (Guy Pearce, doing his best Ridley Scott impression) getting all pretentious and braggy about "his intent to build the first convincingly humanoid robotic system by the end of the decade."

I like this guy's ideas! This should turn out exceedingly well.