Unless you're living in a bubble, or just don't care about music, or like music pretty much but have an otherwise busy and full and rewarding life—then you already know SXSW is under way, with the music portion of the multi-pronged clusterfuck kicking off tomorrow. Hong Kong animators have taken it upon themselves to depict EXACTLY what Austin's big to-do is all about. So here is a perfectly realized depiction of what I'll be up to later this week. After seeing this, I don't even need to go.
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