Portland Mercury on Twitter Portland Mercury on Facebook Portland Mercury on Instagram

This Week in the Mercury

Five-Year Gabe

Visual Art

Five-Year Gabe

Profiling Artist Gabe Flores


Burn, Baby, Burn!

Music

Burn, Baby, Burn!

Witchburn Works Hard



  |  

Thursday, May 31, 2012

LGBTQI-Z Can't Remember the Last Time I Shopped at JCPenney

Posted by Dan Savage on Thu, May 31, 2012 at 3:29 PM

I think it was... 1987, and I was with there with my mom. But it looks like I'm going to need to drop by one soon.

Smart retailers used to market to gay couples because we were all DINKs—"double income, no kids"—and so had lots of disposable income. But while gay dads by definition aren't DINKs, of course, this ad is going to attract gay people who have kids, gay people who don't, gay people who want kids, gay people who don't, etc., both for what it says about JC Penney and for what it says about the culture. Well done, JCPenney. Suck it, haters.

Comments (4)

Showing 1-4 of 4

 
Subscribe to this thread:
By Email
With RSS
Showing 1-4 of 4

Comments are closed.

Our Friends

Our Enemies

All contents © Index Newspapers, LLC

115 SW Ash St. Suite 600
Portland, OR 97204

Contact Info | Privacy Policy | Production Guidelines | Terms of Use | Takedown Policy