This Week in the Mercury

Film Shorts

Film

Film Shorts

In Which We Hit It and Quit It


Kind Of... Off

Theater

Kind Of... Off

Into the Bizarre with Tim and Eric



Thursday, June 28, 2012

Sexin' Up the Classics

Posted by Alison Hallett on Thu, Jun 28, 2012 at 3:44 PM

[You might've noticed a Blogtown glitch earlier that was rendering a double S as a "whatever this symbol is ß"—pedants GO—but now that it's fixed I can FINALLY post my post about sexy, sexy classic books.]

wuthering-heights_68378797.jpg

The New York Times reports on a recent trend of publishers re-releasing the classics with eye-catching new covers—presumably to pander to the booming YA market. (The Times' pointed headline: "To Lure ‘Twilight’ Teenagers, Classic Books Get Bold Looks.") The article points to covers of Wuthering Heights (“Bella & Edward’s favorite book," reads the cover), Romeo & Juliet, and Jane Eyre.


“We didn’t want to go with a muted approach,” said Eileen Kreit, the president and publisher of Puffin. “We had that Urban Outfitters customer in mind. We wanted to appeal to that teenager and give a fresh look to these stories that have been around a very long time.”

A great reading discovery that kids who really love books eventually make, and kids who don't really love books probably don't, is that a lot of the classics are way more fun than you think they'll be. I still remember how surprised I was to realize how gossipy Anna Karenina is, or how trashy Edith Wharton can be. I'd be a little embarrassed to be seen with that Wuthering Heights cover, but some of the other ones are pretty cool.

Comments (4)

Showing 1-4 of 4

 
Subscribe to this thread:
Showing 1-4 of 4

Comments are closed.

All contents © Index Newspapers, LLC

115 SW Ash St. Suite 600
Portland, OR 97204

Contact Info | Privacy Policy | Production Guidelines | Terms of Use | Takedown Policy