This Week in the Mercury

Too Legit to Quit


Too Legit to Quit

Comedian Jim Jefferies Rises Above Cancellation

One Day at a Time


One Day at a Time

The Week in Review

Friday, July 20, 2012

Well, I Got My MTV Back. Whoopee.

Posted by Wm.™ Steven Humphrey on Fri, Jul 20, 2012 at 10:44 AM

As Denis briefly mentioned in GMN, Viacom and DirecTV (AKA the Hatfields and McCoys) have settled their feud. From Deadline:

The companies provided little information about the terms. Viacom says the deal is “long-term” and includes “an option [for DirecTV] to add the EPIX service to its entertainment offerings.” Viacom co-owns the premium movie channel with Metro-Goldwyn-Mayer and Lionsgate.

... Viacom had been looking for a substantial increase in DirecTV’s payments coupled with high single digit percentage annual increases over the life of the deal.

This was the longest running battle between two TV media giants that involved so many channels (16 total). So who's the real winner and loser?

Viacom appeared to have been hurt most by the impasse. Its shares fell 2% over the period. Live, full day ratings in the target demos for its channels were down 27% in the week that ended July vs the same week last year – the previous week, before the loss of DirecTV, they were -14%. But DirecTV, whose shares were off less than 1% in the 10 day period, could have suffered more long-lasting damage if the dispute dragged on. The fear was that fans of the Viacom services might begin to switch to Dish Network or cable – or simply not sign with DirecTV in the first place.

Yeah. So whatever, whoopee. I was actually kind of enjoying not having Viacom's crappy offerings clogging up my DVR—I don't even watch The Daily Show as much as I used to. And since I don't know the exact terms of their deal, I wouldn't be at all surprised to see my rates go up in the near future. So again, whoopee.

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