This Week in the Mercury

Building a Vocabulary

Visual Art

Building a Vocabulary

Words for Allie Hankins' Physical Education

Up & Coming


Up & Coming

This Week's Music Previews

Wednesday, July 25, 2012

Lazy Fascist Author Scores Marketing Coup

Posted by Jacob Schraer on Wed, Jul 25, 2012 at 2:14 PM

Portland publisher Lazy Fascist Press is experiencing an unprecedented sales surge thanks to a mixture of design and dumb luck.

Last week, Louisville author Patrick Wensink shared an unusually polite cease and desist letter from Jack Daniel's, asking him to change the cover design of his novel, Broken Piano for President, which mimicked the classic whiskey label. In the letter, Jack Daniel's attorney Christy Susman acknowledges that this is a common occurrence "given the brand's popularity". They ask Wensink to change the cover design, and state that Jack Daniel's "would be willing to contribute a reasonable amount towards the cost of doing so."

Wensink's blog post states that the cover art will change, but Lazy Fascist will turn down the money.

So now the letter has gone viral and Broken Piano for President has risen to #6 on Amazon's bestseller list. Powell's has sold out. For an independent publisher the level of publicity is astonishing. Lazy Fascist has links to all the major news organizations that have carried the story so far, including Portland cheerleader the New York Times. Patrick Wensink will be appearing on Yahoo's Trending Now talk show as well.

Lazy Fascist's print on demand business model means they'll have no problems filling the orders. Customers will be notified when the cover art changes. Editor Cameron Pierce says a new edition, with new cover art, will be ready by the end of August.

Comments (1)

Showing 1-1 of 1

Subscribe to this thread:
Showing 1-1 of 1

Comments are closed.

All contents © Index Newspapers, LLC

115 SW Ash St. Suite 600
Portland, OR 97204

Contact Info | Privacy Policy | Production Guidelines | Terms of Use | Takedown Policy