This Week in the Mercury
Wednesday, July 25, 2012
Election 2012 / Media Some Reasons to Worry a Little Less About the Latest TV Ads in the Presidential Race
Posted by Eli Sanders on Wed, Jul 25, 2012 at 11:14 AM
Via Sullivan, a few Google-produced stats that—as he points out—are both self-serving and interesting:
More than 80% of eligible voters are online; Similarly, 83% of mobile phone owners are registered voters; 1 out of every 3 likely voters in November say that they didn’t watch TV in the past week; Voters are spending more media time on their mobile devices than newspapers & magazines combined.
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