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Wednesday, September 19, 2012

Of Gadgetry and Former Reality TV Stars: More on 2012's Portland Fashion Week FASHIONxt

Posted by Marjorie Skinner on Wed, Sep 19, 2012 at 9:59 AM

So Portland Fashion Week, if the website that hasn't been updated in a year didn't tip you off, has been abandoned. Instead, Executive Producer Tito Chowdhury has started FASHIONxt, which sounds like a stylish new model of vacuum cleaner or curling iron, and somewhat rightly so. Chowdhury, whose day job is as a Microprocessor Design Engineer at Intel, is re-branding the event from a relatively straightforward week of fashion shows with an environmental event, to "not only what is next in fashion, but what is next in personal style technology." That means in addition to a lineup of designers increasingly dominated by recovering Project Runway contestants (Seth Aaron, Michael Costello, Goga by Gordana, Becky Ross, Joshua Christense, and Viktor Luna) there will be other "lifestyle exhibits" for technology products like Intel's "Personal Cloud"—inspiration from whence Seth "Corporate Sponsorship" Aaron and Luna are collaboratively designing a line—a newfangled Bluetooth speaker, and the latest reinvention of a $4,000 slow-moving urban vehicles for people who still refuse to simply ride a bike. The whole thing makes me a little paranoid, but hop over for more info and some comforting words from Mayor Sam Adams.

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  • FASHIONxt

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