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Monday, October 1, 2012

Oh, You Kids! / TV Ninja Turtles Too Cool to Say "Cowabunga" Anymore, I Guess

Posted by Wm.™ Steven Humphrey on Mon, Oct 1, 2012 at 11:14 AM

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As mentioned in I Love Television™ (and Erik mentioned last week), Nickelodeon has brought back the Teenage Mutant Ninja Turtles—but now they're represented in the ever-popular CGI style, and no longer say "Cowabunga." The new catchphrase—according to exec producer Ciro Nieli to EW—is Ali G's "Booyakasha." At long last, here's the reasoning behind this earth-changing decision:

“There was a lot of talk about what the new ‘cowabunga’ was, or whether it should even remain ‘cowabunga,’” Neili tells EW. “We hadn’t initially come up with anything yet because we didn’t really necessarily need it [at the time].”

“But then when we were at the record, one of the actors — Greg Cipes, who actually plays Michelangelo — just kind of went for it,” Nieli explains. “When he said it in the room, there were a lot of executives there. I think it was our first record. And it was that moment when he said it — I think he just really pulled it off and kind of won everybody over in the room. And it stuck.”

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