This Week in the Mercury

Born Again


Born Again

Twenty Years of Old Time Relijun

Apartment #420


Apartment #420

For Some Portland Apartment Dwellers, Weed's Only Sort of Legal

Thursday, October 18, 2012

It's Not Just the Business Model That's Killing Print

Posted by Goldy on Thu, Oct 18, 2012 at 1:14 PM

Sullivan's got some interesting thoughts on Newsweek's decision to cease print publication. But the line of Sullivan's that stood out for me was this: "When we read online, we migrate to read people, not institutions."

Yeah, sure, daily newspapers have a business model problem. But it's more than just that. They're not giving readers the right the product. The nameless, faceless, I-can't-tell-one-byline-from-another style in which most newspapers are written is an anachronism that undermines the relationship between the publication and its readers.

Modern readers crave a personal relationship with the people providing them news and commentary. They want to know who we are and what we stand for. Readers don't want to have to guess our bias; they want to be trusted to read us in context, and judge the facts for themselves.

Twentieth century readers would never have stood for newspapers written in a 19th century style. So why should 21st century readers be expected to embrace dated 20th century conventions?

More on Media


Showing 1-1 of 1

Subscribe to this thread:
Showing 1-1 of 1

Comments are closed.

All contents © Index Newspapers, LLC

115 SW Ash St. Suite 600
Portland, OR 97204

Contact Info | Privacy Policy | Production Guidelines | Terms of Use | Takedown Policy