And lo, there came an excuse to affix both "The Third Age" and "United Federation of Planets" tags upon a single post:
Paramount Pictures will release the first nine minutes from J.J. Abrams’ Star Trek Into Darkness on 500 IMAX 3D screens beginning December 14 on runs of the Peter Jackson-directed The Hobbit. That’s way before the film’s release next May. It is the first time exclusive footage has played in IMAX 3D and only the third time a first-look will be released in IMAX. (Via.)
Doubling down on the nerds—this is like a two-fer to ensnare both fantasy and sci-fi geeks!—is pretty clever. Well done, Hollywood marketing machine! ALSO. Am I the only one hoping that the reels somehow get mixed up by a bumbling-but-loveable IMAX projectionist and Star Trek starts happening in the middle of The Hobbit? Why, that would be the second-best Lord of the Rings crossover ever!