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Thursday, November 15, 2012

Oh Yeah, Get Your Star Trek Right Up There In My Hobbit

Posted by Erik Henriksen on Thu, Nov 15, 2012 at 9:44 AM

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And lo, there came an excuse to affix both "The Third Age" and "United Federation of Planets" tags upon a single post:

Paramount Pictures will release the first nine minutes from J.J. Abrams’ Star Trek Into Darkness on 500 IMAX 3D screens beginning December 14 on runs of the Peter Jackson-directed The Hobbit. That’s way before the film’s release next May. It is the first time exclusive footage has played in IMAX 3D and only the third time a first-look will be released in IMAX. (Via.)

Doubling down on the nerds—this is like a two-fer to ensnare both fantasy and sci-fi geeks!—is pretty clever. Well done, Hollywood marketing machine! ALSO. Am I the only one hoping that the reels somehow get mixed up by a bumbling-but-loveable IMAX projectionist and Star Trek starts happening in the middle of The Hobbit? Why, that would be the second-best Lord of the Rings crossover ever!

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