We know you're curious about why we here at the Mercury do the things we do ("A Bob Seger Issue? Okay... wait... what?!?"), and that's why we regularly videotape our editorial meetings for your educational enjoyment. However, this time, instead of taping everyone in the room, we plugged the camera directly into the USB port in the back of Alison Hallett's neck—so you can actually see what's happening inside her BRAIN! During this portion of the meeting, I embarked on a lengthy, but very interesting treatise on how the media can better serve its readers by developing a more diverse online portfolio that embraces various platforms and niche interests. And here's what Alison was thinking: