I post a lot of trailers on Blogtown, because people seem to like them, but jesus christ, I didn't think you guys were taking them so seriously.
Movie trailers remain extremely important to audiences, playing the biggest role (48 percent) in pushing people to see a movie, followed closely by personal recommendations (46 percent). (Via.)
Seriously? Forty-eight percent of Americans trust previews that much? More than personal recommendations? That is insane. That is stupid. That is insanely stupid. Sometimes trailers accurately represent the movie they're advertising, but they frequently don't. (You know this! You've seen a movie after seeing its trailer! C'mon!) Look, okay, fine: I thought that Man of Steel trailer was great too! We agree! But let's just take a breath. Just for a second. I mean, it's still a Zack Snyder movie, and all I'm saying is I think we should just be a little bit cautious befo—GAHH!
Not far behind, the fact that the movie is the sequel of a movie they enjoyed (39 percent). One in four cited movie reviews that they either read online (25 percent) or saw on TV (23 percent). (Via.)
Considering I spent my morning waxing rhapsodic about Hansel & Gretel: Witch Hunters, I'm pretty sure I'm not allowed to be surprised by the fact that critics' reviews play such a small part in moviegoers' decisions—but WHAT? Ranking critics' reviews behind something like if "the movie is the sequel of a movie they enjoyed"? My movie reviews? Totally fine. My movie reviews are garbage. But A.O. Scott? Manohla Dargis? Dana Stevens and/or Dan Kois? You won't even trust them as much as you'll trust a trailer? HEY, EVERYBODY, THIS IS WHY HOLLYWOOD KEEPS MAKING THOSE SEQUELS YOU KEEP COMPLAINING ABOUT. AND WHY THEY WON'T EVER STOP SHOWING YOU TRAILERS FOR THEM EVEN AFTER YOU HAVE THEM MEMORIZED. Gah.
In conclusion, you are terrible at going to movies. Good day.
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