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Tuesday, June 11, 2013

Snuggling Bunnies Commercial: Maybe It's Cute... I Dunno

Posted by Wm.™ Steven Humphrey on Tue, Jun 11, 2013 at 10:14 AM

AdWeek calls the new Ibis Hotel "Snuggling Bunnies" spot "the year's most shamelessly adorable commercial." BUT IS IT REALLY? Yes, you have baby bunnies cuddling together on an impossibly soft bed... but I sincerely can't tell if it's "cute." Years of incessantly mean internet comments have sucked every last "feeling" from my dried husk of heart (thanks for that, by the way)—so now I need other people to tell me when something is actually adorable or not. To me, it just looks like dinner.

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