The new Cover Oregon spots start airing on your telly-vision today, but they've already made their rounds on the internet. The spots are part of a multimillion dollar state ad campaign to raise awareness for Oregon's new health marketplace—Cover Oregon is the new state facility/agency that allows people to find plans and benefits.
Your opinions about Obamacare aside, what do you think of the ads? The Washington Post calls them "twee" and "seriously could have been pulled straight out of Portlandia." While I think they meant it derogatorily, I think "twee" is a fantastic word to describe them. They're pretty lovable. They're cute. They're catchy. You can watch them more than once without wanting to mash the screen. And they put two of Portland's best local musicians on the TV, which is a great thing.