How the Institutional Racism of Yesterday Still Reverberates Today
First you have to identify the problem:
“The Post is famous for its investigative journalism,” [Bezos] said. “It pours energy and investment and sweat and dollars into uncovering important stories. And then a bunch of Web sites summarize that [work] in about four minutes and readers can access that news for free. One question is, how do you make a living in that kind of environment? If you can’t, it’s difficult to put the right resources behind it. . . . Even behind a paywall [digital subscription], Web sites can summarize your work and make it available for free. From a reader point of view, the reader has to ask, ‘Why should I pay you for all that journalistic effort when I can get it for free’ from another site?”
To summarize the article (haw-haw), Bezos says at the end that he thinks he experience has to be about readers and not advertisers. That sounds about right to me; it seems that when newspapers start flailing, all of their decisions are made based on a spreadsheet and not a reader's perspective. So let's see what Bezos does. I don't think this is a problem with a single easy solution, but I do think that it's a problem that can be solved with a number of new approaches, and Bezos seems to understand that.
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